Published in the Journal of the American Dental Association on Ethical SEO

Extremely pleased to have the paper that I co-wrote with Eric Swirsky JD on Ethical Search Engine Optimization (SEO) be availible online now at Journal of the American Dental Association at  or  !

It was serendipitous,  but my understanding of SEO just happened to a be a perfect complement to Professor Swirksy's ethics background and a need for Dentists to better understand and navigate the complexities of representing themselves online.  Quite an interesting topic and relevant to any medical business in my opinion, but I am biased as co-author!